Digital Marketing Specialist Training
       


Start Date:
2019-10-13

End Date:
2019-10-17

Short Description:

Learn Digital Marketing from Expert Trainer,

Live Virtual classroom Training. Learn from the comfort of your HOME & WORK PLACE



Target:

who should attend:

  • This program is dedicated to men and women.
  • Staff at the departments of marketing and sales.
  • Small business owners.

  • New graduated from all univerisities
  • To become a digital marketing specialist.
  • To become a (Google Partner).
  • Inspiring entrepreneurs they want creation of online businesses projects.


Objectives:

The program aims to:

  • Preparation of trainees to work as digital marketing specialists in various fields.
  • Preparation marketers in order to take advantage of digital marketing techniques to expand the customer base and service in an effective manner.
  • Learn the basics of digital marketing tools.
  • Find out the main strategies of modern digital marketing in the promotion of goods and services on the Internet.
  • The possibility of co-operation from the planning of e-marketing and follow-up evaluation of yield from it.
  • Preparation of the participants to get a badge (Google Partner)


Outlines:
  • Introduction
  • History of Advertisement
  • What is Digital Marketing
  • Importance of Digital Marketing
  • The difference between Digital Marketing & Classical Marketing
  • Pillars of digital marketing
  • How Digital Marketing Works
  • Job Descriptions in Digital Marketing Field
  • Case studies on Digital marketing

Search Engine Optimization & Search Engine Marketing

  • What is SEO
  • What are search engines
  • What are keywords
  • Tools to find keywords
  • How to find relevant keywords

 Search Engine Marketing:

  • What is online advertising
  • Types of online advertising
  • How to planning for campaigns
  • Google Planning Toolkit

Ad Networks

  • Introduction to Adwords – Google AdWords
  • Understanding the Auction
  • Account Structure & Navigation
  • Campaigns setting
  • Targeting – Search, Keywords, Writing Ads
  • Best practices Checklist

Digital Display campaigning & Tracking & Measuring ROI:

  • Introduction to the GDN
  • Additional Ads Formats
  • Remarketing tools
  • Top ten GDN tips
    Tracking & Measuring ROI of online Advertising
  • How bidding work
  • Understanding billing options
  • Flexible Bid Strategies
  • Tracking Ad performance
  • Optimizing cost per click
  • Optimizing Ad performance – Optimizing account & landing page
  • Reporting
  • Glossary about Google AdWords
  • Basics of preparation to (google partner) Certificate

Social Media Marketing ( Twitter, Facebook, Instagram )

  • What is social Media
  • Understanding the existing social media paradigms
  • How social media marketing is different than other forms of internet marketing
  • Marketing on social media network websites

Twitter

  • Understanding Twitter
  • How to do marketing on twitter B2B/B2C
  • Build your network
  • Drive more results with advertising
  • Analytics Twitter
  • Best practices Checklist
  • Case studies on twitter marketing

Facebook

  • Facebook Profiles
  • Facebook fan page
  • Facebook advertising
  • Case studies on Facebook marketing

Instagram Marketing

  • Understanding Instagram
  • Instagram Account
  • Instagram Advertising
  • Case studies on Instagram marketing

Social Media Marketing ( LinkedIn, Google + ,Vedio Markting)

 LinkedIn

  • Understanding LinkedIn
  • Company profile vs individual profiles
  • Marketing on LinkedIn groups
  • Understanding LinkedIn groups
  • LinkedIn advertising & it best practices
  • Increasing ROI from LinkedIn ads
  • Case studies on LinkedIn marketing

Google + Marketing

  • Understanding the importance for G+
  • Profile, business page
  • Hangout
  • Communities
  • Social media monitoring tools

Video Marketing

  • Creating Videos
  • How to Create Video
  • Uploading videos on Channel
  • Using YouTube for business
  • Developing YouTube video marketing strategy
  • How to increase number of views of your videos
  • Bringing visitors from YouTube videos to your website

Email Marketing & Create a digtal Paln:

  • What is email marketing
  • Biggest challenge in email marketing
  • Increasing email subscription/ Opt-in list
  • Legitimate/ Opt-in email marketing
  • Using software’s to do email marketing
  • Creating your own email list of millions of email id’s
  • Best practices of email marketing
  • Writing a good email creative or HTML template
  • Inbox deliverability
  • Email retargeting
  • Opt-in data segmentation
  • Spilt testing & Scheduling
  • Measurement & Metrics
  • Multiple email campaigns
  • Case studies on Email marketing

Mobile Marketing:

  • Key concepts
  • Trends in mobile
  • Making your web mobile friendly
  • Mobile Advertising

 Lead Management

  • What is lead generation
  • Different way to generate leads
  • What are landing page
  • Best practices while creating a landing page
  • A/B Testing & why is it important
  • How to convert leads into sales
  • How to nurture leads
  • What is a lead funnel
  • Adopting correct marketing strategy for lead funnel
  • Examples of lead nurturing and strategy to convert leads into sales
  • How to convert dead leads – same examples

Create a Plan for project:

  • Apply all the learning’s of the course on the site and create an actionable plan of action.


Price:
3000 Saudi Riyal

Details:

You learn in this program all about Digital Marketing, and explore the latest Digital Marketing channels & tends, by Google Ceritified Marketing Experts.

For more Informtion Please Contact Us On

T +966 114002515 Mobile +966 537303106, +966 535522964

Email: traning@expertpath.com.sa




      
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2019-10-13
5
3,000
Riyadh

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