Digital Marketing Specialist Training

Start Date:

End Date:

Short Description:

Learn Digital Marketing from Expert Trainer,

Live Virtual classroom Training. Learn from the comfort of your HOME & WORK PLACE


who should attend:

  • This program is dedicated to men and women.
  • Staff at the departments of marketing and sales.
  • Small business owners.

  • New graduated from all univerisities
  • To become a digital marketing specialist.
  • To become a (Google Partner).
  • Inspiring entrepreneurs they want creation of online businesses projects.


The program aims to:

  • Preparation of trainees to work as digital marketing specialists in various fields.
  • Preparation marketers in order to take advantage of digital marketing techniques to expand the customer base and service in an effective manner.
  • Learn the basics of digital marketing tools.
  • Find out the main strategies of modern digital marketing in the promotion of goods and services on the Internet.
  • The possibility of co-operation from the planning of e-marketing and follow-up evaluation of yield from it.
  • Preparation of the participants to get a badge (Google Partner)

  • Introduction
  • History of Advertisement
  • What is Digital Marketing
  • Importance of Digital Marketing
  • The difference between Digital Marketing & Classical Marketing
  • Pillars of digital marketing
  • How Digital Marketing Works
  • Job Descriptions in Digital Marketing Field
  • Case studies on Digital marketing

Search Engine Optimization & Search Engine Marketing

  • What is SEO
  • What are search engines
  • What are keywords
  • Tools to find keywords
  • How to find relevant keywords

 Search Engine Marketing:

  • What is online advertising
  • Types of online advertising
  • How to planning for campaigns
  • Google Planning Toolkit

Ad Networks

  • Introduction to Adwords – Google AdWords
  • Understanding the Auction
  • Account Structure & Navigation
  • Campaigns setting
  • Targeting – Search, Keywords, Writing Ads
  • Best practices Checklist

Digital Display campaigning & Tracking & Measuring ROI:

  • Introduction to the GDN
  • Additional Ads Formats
  • Remarketing tools
  • Top ten GDN tips
    Tracking & Measuring ROI of online Advertising
  • How bidding work
  • Understanding billing options
  • Flexible Bid Strategies
  • Tracking Ad performance
  • Optimizing cost per click
  • Optimizing Ad performance – Optimizing account & landing page
  • Reporting
  • Glossary about Google AdWords
  • Basics of preparation to (google partner) Certificate

Social Media Marketing ( Twitter, Facebook, Instagram )

  • What is social Media
  • Understanding the existing social media paradigms
  • How social media marketing is different than other forms of internet marketing
  • Marketing on social media network websites


  • Understanding Twitter
  • How to do marketing on twitter B2B/B2C
  • Build your network
  • Drive more results with advertising
  • Analytics Twitter
  • Best practices Checklist
  • Case studies on twitter marketing


  • Facebook Profiles
  • Facebook fan page
  • Facebook advertising
  • Case studies on Facebook marketing

Instagram Marketing

  • Understanding Instagram
  • Instagram Account
  • Instagram Advertising
  • Case studies on Instagram marketing

Social Media Marketing ( LinkedIn, Google + ,Vedio Markting)


  • Understanding LinkedIn
  • Company profile vs individual profiles
  • Marketing on LinkedIn groups
  • Understanding LinkedIn groups
  • LinkedIn advertising & it best practices
  • Increasing ROI from LinkedIn ads
  • Case studies on LinkedIn marketing

Google + Marketing

  • Understanding the importance for G+
  • Profile, business page
  • Hangout
  • Communities
  • Social media monitoring tools

Video Marketing

  • Creating Videos
  • How to Create Video
  • Uploading videos on Channel
  • Using YouTube for business
  • Developing YouTube video marketing strategy
  • How to increase number of views of your videos
  • Bringing visitors from YouTube videos to your website

Email Marketing & Create a digtal Paln:

  • What is email marketing
  • Biggest challenge in email marketing
  • Increasing email subscription/ Opt-in list
  • Legitimate/ Opt-in email marketing
  • Using software’s to do email marketing
  • Creating your own email list of millions of email id’s
  • Best practices of email marketing
  • Writing a good email creative or HTML template
  • Inbox deliverability
  • Email retargeting
  • Opt-in data segmentation
  • Spilt testing & Scheduling
  • Measurement & Metrics
  • Multiple email campaigns
  • Case studies on Email marketing

Mobile Marketing:

  • Key concepts
  • Trends in mobile
  • Making your web mobile friendly
  • Mobile Advertising

 Lead Management

  • What is lead generation
  • Different way to generate leads
  • What are landing page
  • Best practices while creating a landing page
  • A/B Testing & why is it important
  • How to convert leads into sales
  • How to nurture leads
  • What is a lead funnel
  • Adopting correct marketing strategy for lead funnel
  • Examples of lead nurturing and strategy to convert leads into sales
  • How to convert dead leads – same examples

Create a Plan for project:

  • Apply all the learning’s of the course on the site and create an actionable plan of action.

3000 Saudi Riyal


You learn in this program all about Digital Marketing, and explore the latest Digital Marketing channels & tends, by Google Ceritified Marketing Experts.

For more Informtion Please Contact Us On

T +966 114002515 Mobile +966 537303106, +966 535522964


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As Sahafah District,

Riyadh - Saudi Arabia




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